Mike's musings

Whatever thoughts have been on my mind will probably end up here. Updated weekly, but perhaps more initially as I throw in some older things.

Saturday, July 09, 2011

Take the hassle out of branding.

You know, building your brand can be hard work.

You have to work out what you represent, and how you’re going to express that to your customers.

You have to work out who your customers are – and who you want to be your customers,

And then you have to work out the best way to reach these customers.

And all that’s on top of just trying to run your business.  You know, delivering the things you do.

Now you could put some of that effort into working with a charity partner that reflects your values, boosting both of your businesses (in which case you might want to speak to me at Cause4Effect)

OR, you could make it simple, and use the wheel of Concept.  Give it a try, you’ll see just how many other people seem to have done it.

Thanks to Eaon Pritchard for this one


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