More on Brands

The Queer Ideas blog has put up something very interesting on brands.
It seems in trying to distinguish various development charities,

I think that to many people they will be much the same, and yet, they unlocked the hidden info on what makes a brand, with their Land Rover focus group.

Remember, your brand is what everyone else says you are....

As an aside, isn't it interesting that they used Land Rover?

Because when it comes to 4x4 branding, as we all know (fill in the blanks!)

the Toyota Hi-Lux is favoured by.....

and the Nissan Patrols by.....