The saving of a million lives starts with a single step.
It's human nature. We can't understand the suffering of millions, we can't even visualise millions. Nor a single million. What does a million of anything look like? So how can I, little old me, possibly HELP millions. I can't. So I don't. But I can help THAT ONE person. I can make a difference to a single life, perhaps. So I'll try.
And that's why a single puppy will trump millions, and that's why we have to give the suffering of millions a single face. You can tell your donors how they've helped one person, and how their next donation will change the life of someone like them.
And as a fundraiser, you can inspire people to believe that they can make a difference to millions.
What we believe, we can achieve. I have more to say about this, but I read a post on the donor power blog, and wanted to get my thoughts down.
Now that I've remembered my login details, I might even post more myself.