You might know that I’m not a
big fan of advertising, if you know me better, you’ll know that half of the reason is that so many are just
so bad.
I don’t mean badly acted, or produced, or scripted (although most usually are), I mean bad at getting the message across.
Why is this? I think it’s because the agency or company producing the ads don’t understand the company they’re advertising.
Mark at Bluefrog posted this on his blog, from Quietroom. If Santa was a brand....
While it may make you smile, you might want to take some time over Twixtmas to consider your own advertising, and whether it helps your customers to ‘get’ you.
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